How should an independent pet store display dog chews? Put a small, labeled assortment where every customer stops: the register. Sort chews by dog size, show one price per piece, and keep a few loose singles within reach so people can pick one up and add it to the sale. A starter display of four natural chews from Valuepetsupplies.com costs about $187.5 at today's prices, with free shipping to US48 street addresses and no account needed.
Natural chews like bully sticks, collagen sticks and yak cheese are easy to sell when customers can see them, compare them and grab one without asking for help. This guide covers where to put your chew display, what to stock in it first, how to label and price it, and how to keep it full without overbuying.
Where should the chew display go?
The checkout counter is the first spot to fill. Every customer passes it, and a single chew is an easy "one more thing" while they pay. A few other spots that work well:
- Next to dog food. Shoppers buying food for a big dog are a natural fit for a thick bully stick or a large yak cheese.
- Near the grooming or daycare desk, if you offer those services. Pickup time is when owners want to bring home a treat.
- At eye level on an end cap for bagged multi-packs, so regular customers can find their usual chew without hunting.
Keep loose chews in clean, covered bins or jars. Customers are more likely to buy what they can see clearly, and covers keep the display tidy.
What should a starter chew display include?
Start small with one chew for each dog size and price point, then grow what sells. Here is a starter mix using in-stock ValueBull packs at today's prices on Valuepetsupplies.com:
| Chew | Pack | Price | Cost per piece | Fits |
|---|---|---|---|---|
| Thin 6 inch odor free bully stick | 25 count | $25 | $1 | Small dogs |
| Medium 6 inch odor free bully stick | 50 count | $74.5 | $1.49 | Medium dogs |
| 6 inch medium collagen stick | 100 count bulk pack | $56.5 | $0.57 | Shoppers who want a lower-priced option |
| Medium yak cheese | 10 count | $31.5 | $3.15 | Shoppers who want a longer-lasting chew |
| Starter display total | $187.48 |
Cost per piece is the pack price divided by the count, rounded to the cent. Once you know your best seller, move it into a bigger pack. For example, medium 4-6 inch varied shape bully sticks in a 100 count bulk pack are $114 today, or $1.14 each.
How should you label and price chews?
A good shelf tag answers the three questions customers ask most: what is it, what size dog is it for, and how much is it. Keep tags short:
- Name and ingredient. For example, "Bully stick, single ingredient: beef pizzle."
- Dog size. "Thin: small dogs" or "Medium: medium dogs" lets people choose without asking staff.
- One clear price per piece. Round numbers ending in .99 or .49 are easy to read at a glance.
- Care notes. Supervise chew time, offer fresh water, and take away small end pieces.
Here is how the margin math works on single pieces. The shelf prices below are example numbers to show the math; set your own prices for your market.
| Chew | Your cost per piece | Example shelf price | Gross profit per piece | Margin |
|---|---|---|---|---|
| Thin 6 inch odor free bully stick | $1 | $2.5 | $1.5 | 59.9% |
| Medium 6 inch odor free bully stick | $1.49 | $3.5 | $2.01 | 57.4% |
| Medium 4-6 inch varied shape bully stick | $1.14 | $2.5 | $1.36 | 54.3% |
| 6 inch medium collagen stick | $0.57 | $1.75 | $1.18 | 67.6% |
| Medium yak cheese | $3.15 | $6.5 | $3.35 | 51.5% |
Margin is gross profit divided by shelf price. If you also sell bagged multi-packs, you can bag chews in-house (add the cost of bags and labels) or shop ready-to-sell resale packs, including bully stick resale packs, collagen chew resale packs and yak cheese resale packs.
How do you keep the display stocked without overbuying?
- Count once a week. Write down how many of each chew sold. After a month you'll know which sizes move and which sit.
- Reorder before the bin is empty. Most in-stock orders ship the same business day from our Livingston, Tennessee warehouse, and typical delivery is 2-7 business days, so plan your reorder point around that window.
- Store backstock right. Keep extra chews sealed in a dry place at room temperature.
- Rotate one new chew at a time. Add a single new item, give it a few weeks, and keep it only if it earns its space.
Frequently asked questions
Do I need a wholesale account to stock a chew display?
No. Anyone can buy bulk chew packs directly on Valuepetsupplies.com with no account, and shipping is free to US48 street addresses. If you resell in volume, approved resellers get wholesale pricing and 400-count wholesale packs, with a $250 minimum order.
Should I sell chews loose or in bags?
Many stores do both: loose singles in a covered bin at the register for impulse buys, and bagged multi-packs on the shelf for regular customers. If you bag chews in-house, add the cost of bags and labels to your math, or buy pre-bagged resale packs that arrive ready to sell.
Can I put my store's name on the chew bags?
Yes. Our private label program offers custom printed labels or bags, palletized shipments and FBA direct shipping, with exclusive pricing for high-volume buyers. Tell us about your plans on our private label page and our team will follow up.
Ready to stock up?
- Buy bulk direct, no account needed. Start with thin 6 inch odor free bully sticks, medium 6 inch odor free bully sticks and 6 inch medium collagen sticks, with free shipping to US48 street addresses. Use code VPS15 for 15% off sitewide, excludes wholesale.
- Reselling in volume? Shop pre-bagged resale packs, or apply for a wholesale account for wholesale pricing and 400-count wholesale packs ($500 minimum order).
- Want your store's name on the bag? We offer custom printed labels or bags, palletized shipments and FBA direct shipping. Tell us about your private label plans.
Our take
You don't need a big fixture to sell more chews. A few labeled bins at the register, one chew per dog size, and a clear price per piece will do most of the work. Start with a small mix, count what sells each week, and put your money behind the chews your customers keep coming back for.
ā The Valuepetsupplies family, Livingston, TN
Questions?
Call our Tennessee team at (971) 336-1492 or email [email protected]. We've been helping pet businesses stock natural chews since 2004.